uBid.com Holdings, Inc. Announces Purchase of Bidville, Inc. Key Assets

(Chicago, IL) July 27, 2006 - uBid.com Holdings, Inc. (OTCBB: UBHI), whose newly formed subsidiary DIBU Trading Corp., today announced the purchase of certain assets of the online auction company, Bidville, Inc. (OTC BB:BVLE.PK) which includes the company's customer file, brand name, URL and related online auction technologies.

DIBU Trading Corp. paid an undisclosed amount to acquire primary Bidville assets including the company's membership file estimated at approximately 900,000 customers and prospects, website technology platform which includes such innovative features as store fronts, fraud protection, private auctions and unique seller tools.

"This acquisition represents another great milestone in the history of our company," said Robert Tomlinson, Jr., CEO of uBid.com. "Bidville's consumer-to-consumer platform is complimentary to uBid.com's current business-to-consumer and business-to-business marketplace. It not only provides us with a new marketplace to expand our business but it also represents a great opportunity to cross-sell our current business to new customer prospects," he said.

Bidville.com will remain a separate entity within the uBid.com Holdings, Inc. group of companies. The transition of ownership of the new business will begin immediately.

uBid.com
uBid.com Holdings, Inc. operates an online auction marketplace located at www.uBid.com offering new, close-out, overstock and refurbished merchandise to both consumers and businesses through a trusted auction style and fixed price format. uBid.com provides consumers the opportunity to bid on or buy a wide variety of popular, brand name products at significant discounts. uBid.com's unique platform enables only certified suppliers and manufacturers a more efficient and economical channel for maximizing revenue of their surplus merchandise. Furthermore, uBid.com offers consumers a trusted buying environment, eliminating potential fraud by certifying all its merchants and processing 100% of all merchandise transactions between buyers and sellers. uBid.com Holdings, Inc. is publicly traded on the NASD OTC bulletin board (OTC BB: UBHI)

Bidville, Inc.
Bidville, Inc. (OTC BB:BVLE.PK), Bidville, Inc., a Nevada corporation, was founded in 1999 primarily as a sport card auction site but began expanding its merchandise offerings in late 2003 to compete as an on-line auction alternative to eBay. The company provides unique user features, such as Storefronts, Watch List, Image Gallery, and fixed price listing options. In 2001, Bidville merged with NoBidding.com, one of the first online fixed price marketplaces. In August 2003, Bidville was acquired by Royal Palm Capital Group. Bidville, Inc. has been a fully reporting public company since December, 2003. For further Company and product information, please visit the Bidville's website at http://www.bidville.com. Additional information, including current financial data, is available in current Securities and Exchange Commission filings under the symbol BVLE. The company is headquartered in Boca Raton, Florida U.S.A.

Forward-Looking Statements
Certain statements made in this release may be forward-looking statements. Forward-looking statements are based on the then-current expectations, beliefs, assumptions, estimates and forecasts about the business of uBid.com Holdings, Inc. and the industries and markets in which uBid.com Holdings, Inc. operates. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions, which are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or implied by these forward-looking statements. uBid.com Holdings, Inc. expressly disclaims any intent or obligation to update these forward-looking statements, except as otherwise specifically stated by uBid.com Holdings, Inc.

uBid Contact:
Anthony Priore
Chief Marketing Officer
Tel: 773-272- 4446
Fax: 773-272-4055
tpriore@ubid.com