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REDTAG.COM RE-LAUNCHES WITH NEW
FOCUS AND REVAMPED USER INTERFACE

CHICAGO (August 23, 2012) - uBid.com sister site, RedTag.com has re-launched with an exciting new content direction and a completely updated customer experience.

Traditionally a "Daily Deal" site with limited fixed-price merchandise offerings, RedTag.com now features weekly sales "Events," including extreme values on product collections across a variety of categories, such as Home Goods, Fashion, Electronics, Jewelry, Gadgets and Technology. Leveraging the buying power and equity of parent company uBid Holdings, Inc., the items featured in RedTag's Events are "buy now" priced at well below retail value, running up to 75 percent off.

"The essence of RedTag.com is to provide great products at significant discounts that appeal to a wide demographic," said Scott Koerner, president and CEO of uBid Holdings, Inc. "Our objective with this fresh and easy-to-navigate site was to dramatically improve the customer experience. The changes - offering a broad array of categories, along with our Daily Deals - reflect a key move as we continue to evolve and grow RedTag.com."

The new RedTag.com also features a completely revamped user experience and feel. The site will continue to highlight its "Deal of the Day," one high-value, heavily discounted item offered each day, now with a countdown clock to motivate buyers to act quickly so they won't miss out on big savings. There's also a callout directing users to uBid.com's "Auctions Closing Soon" where shoppers can opt to jump in on last minute auction-based offers.

Since the changes went into effect, the site has already seen record breaking traffic and sales increases, along with a significant uptick in site registrations.

"Our customers have provided great feedback on the new site updates and direction, and we'll continue to develop new ways to exceed their expectations," said Koerner.

Visit RedTag.com to experience the new website and enjoy unbeatable deals on products across multiple categories.

Media Contact: Leslie Petersen Ι Stephanie Poquette Zapwater Communications 312.943.0333 Leslie@Zapwater.com Stephanie@Zapwater.com

About RedTag.com
RedTag.com, a uBid Holdings Inc. Company, is an online deal-based marketplace that offers a variety of products across multiple categories, including Home Goods, Technology, Electronics, Jewelry and Fashion. RedTag offers one new 24-hour "Deal of the Day" each day, as well as regular "Flash Sale Events" which feature unique products at price points that represent the lowest available on the web.

About uBid.com
uBid.com launched in 1997 and has since remained the go-to online marketplace offering new, overstock, closeout and recertified products within the technology industry, as well as 25 additional categories, including Collectibles, Fine Art, Jewelry, Home and Garden, Travel and more. About six million members use uBid to find discounted items from brand name manufacturers and other certified professional sellers. Specializing in offering substantial deals on some of the coolest technology and electronics in the market, uBid's lasting partnerships with some of the top product manufacturers during the last 15 years ensures that all items are of the highest quality. Recently re-launched with new ownership, uBid remains one of the lowest priced auction sites offering auction listings, fixed-price options, and Deals from its sister site, RedTag.com. For more information about uBid, visit them on Facebook at www.facebook.com/uBid.Redtag, on Twitter at @uBidDeals, and at www.uBid.com.


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